Search Engine Optimization and Internet Advertising

Search Engine Optimization

To facilitate a higher natural ranking in search engines there are two issues we will consider and propose during the design of the website:

1.1 SEO and Web-design

Cross-linking and search-engine friendly design templates

A strategic way to cross-link web pages is drafted to prioritize each page's links. First, a list of potential links with defined priorities should be made for each page. By doing this, site visitors are enticed into taking a desired “click on a link” and as a result search engines increase the ranking of important pages of the web site.

Choosing appropriate keywords

Choosing appropriate keywords is extremely important. On the basis of analysis of all the words that relate to the company’s work program we will define a list of keywords which will be constantly refined during the lifetime of the website.

• Who needs the company’s service?
• What are the best places and optimised appearance for the specific keyword?
• Variations of keywords
• Alphabetical priority and its influence

Keywords are an essential part of search engine optimisation. Please note that Keywords are in most cases, language specific- additional studies will need to be conducted per language which will be implemented.

1.2 Flexible Search Engine Optimization Packages

Below are our typical flexible search engine optimization solutions which refer to Google, Yahoo and Live search engines and all include basic website considerations described above:

SEO Breeze

• Top searches identification
• Keyword identification
• Keyword optimized text for homepage content
• Keyword optimized titles for all pages
• Submission to search engines

SEO Gale

Website construction strategically to avoid hindering of natural ranking

• Top searches identification
• Keyword identification
• Keyword optimized text for homepage content
• Keyword optimized titles for all pages
• Creation of meta tags
• Keyword optimization for web content
  • Option 1: Upgrade existing text
  • Option 2: Creation of new text to implement keywords
• Submit with search engines

SEO Tornado

• Top searches identification
• Keyword identification
• Keyword optimized text for homepage content
• Keyword optimized titles for all pages
• Submitting with Search Engines and selected directories
• Creation of meta tags
• Keyword optimization for web content
  • Option 1: Upgrade existing text
  • Option 2: Creation of new text to implement keywords
• Management of pay per click campaigns with Google search engine
• Social Media Marketing – E-cademy, Linked-in, Youtube, Facebook etc.
• W3C Validator

SEO Typhoon

• Top searches identification
• Keyword optimized text for homepage content
• Keyword optimized titles for all pages
• Submitting with Search Engines
• Creation of meta tags
• Keyword optimization for web content
  • Option 1: Upgrade existing text
  • Option 2: Creation of new text to implement keywords
• Submissions with online directories
• Social Media Marketing – E-cademy, Linked-in, Youtube, Facebook etc.
• Use of domain names to avoid two way link
• Look up websites to advertise
• Management of pay per click campaigns with Yahoo & Google search engines
• Rigorous analysis & testing of search engine optimization statistics
• Landing pages (4 to 5 pages) – keyword optimized domain names and content
• W3C Validator
• Forums and Blogs

1.3 Pay per Click Campaigns

What are sponsored links?

Sponsored links are advertisements that appear next to search results on popular search engines when a user makes a search using a particular keyword. It is up to the advertiser to perform research on how to set up these advertisements and keywords.

These ads will not only appear in search results but will appear in thousands of high-quality websites, news places and blogs partnered with the concerned search engine as well as in personal emails. The ad is displayed in relevance to the content of the website, article or blog.

Costs

Yahoo Search Engine Marketing:

• $30 initial non-refundable fee
• Cost per click varies from $1 to $50

Google Adwords:

• $5 activation fee (non-refundable)
• On Average Cost per click varies from $0.01 to $50.

1.4 The role of ADesign

Using its SEO skills ADesign will engage in extensive research to identify the best possible keywords which best relate to the company concerned and its operations. After the ad is submitted, ADesign will monitor ‘ad reports’ for 6 months and implement ways to make better text optimization and identify more keywords. Statistics will be provided monthly, to report where ads are displayed, and on which websites the ads are more prominent.

1.5 Disclamour

Please note that there might be particular instances where certain features might require an additional cost:

• Directory memberships, adverts or other subscriptions might require a subscription fee which will be needed to be accounted for, separately.
• Translations for webpage content /keyword
• Marketing of new products or services strategically – consultation with JPA.
• Pay per click campaigns fees.

In addition prices especially those dependent on third parties are subject to change without prior notice.